Answer-first pages: writing passages that survive being quoted
Open every page with a two-to-three sentence direct answer placed immediately under the H1. Make each H2 a question a buyer would type. Write paragraphs that remain accurate and complete when read in isolation, because retrieval will read them that way.
The first screen decides everything
Most B2B pages open with two paragraphs of context before the answer. That preamble is what gets retrieved, and it says nothing. Move the answer up. Context belongs after it, for the humans who want it.
A useful test: delete everything except your first 60 words. Does that fragment answer the question in the page title? If not, rewrite it.
Headings as questions
'Pricing' is a label. 'How much does X cost for a 20-person team?' is a retrievable query match. The second version costs nothing and matches how people phrase things to an assistant.
Kill the dangling references
'As mentioned above', 'this approach', 'the second option' — every one of these breaks when the paragraph is extracted. Repeat the noun. It reads slightly more repetitive to a human and dramatically better to a retrieval system.
Tables and lists still help
Structured blocks survive extraction well because the relationship between values is explicit. A three-column comparison table is far more quotable than the same information in prose.
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